as the daughter of an artist and fashion designer who grew up with a camera and sketchpad in her hands at all time, pheinixx didn’t have any choice but to be a designer. now the founder of the Pencil, she can focus on offering design, art direction and visual branding to the worlds of fashion, lifestyle and entertainment.

throughout her career, pheinixx has been called to supply her unique creative offering to brands such as warner bros., roberto cavalli, fashion group international and nada – to name a few.

pheinixx has taught design and imagery at the international academy of art and design, and has lectured for the north american design exchange. pheinixx is currently a branding mentor at the toronto fashion incubator and was the regional director for fashion group international’s toronto chapter for 2008-2009.