Covet Fashion by Rachel Zoe

Covet Fashion by Rachel Zoe

Sept 2013

Mackenzie Belcastro

“Covet fashion is a personalized styling experience…I think it has the potential to change the way people discover and think about fashion.”

-Rachel Zoe

            Every fashion girl dreams of building the perfect closet. Now, we get a chance to. On the evening of August 27th, Rachel Zoe launched Covet Fashion, an innovative app that allows users to build a virtual closet and style their avatar in head-to-toe looks, with brands like Rebecca Minkoff, Halston Heritage, and Cynthia Rowley. Zoe herself gives users her feedback, judging their fashion sense and ultimately giving them tips to help improve it. She tells, “The thing I get asked the most in my life is ‘how did I become a stylist,’ or ‘I can’t dress myself and I don’t understand fashion and style.’ Here, you actually get to do it, demo it, see if you like and buy it if you want to. You have the option, it’s kind of great.”

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            At Fashion Weekly, we are already die-hard fans of this ingenious app. Want to try it yourself? Download it on iTunes now!