Located in Toronto’s trendy shopping district of Queen West, Seraphic is a boutique for all fashion lovers who want the latest styles without breaking the bank. You can shop for yourself, your daughter, your mother and even your boyfriend. Trust us when we say, everyone will find plenty to love. Check out this new boutique at 555 Queen West. FW sat down with Anjali Mahtani, to get the scoop on the new spot!

1.Can you give us a brief introduction about yourself?

I graduated with a business degree and subsequently pursued my CA designation. I continue to work in the corporate sector; however, my love for fashion has always been a driving force in my career. Seraphic is a family owned business, however, I have come on board to help with the purchasing and marketing.

2.How did the idea of Seraphic manifest? What was your “A-ha!” moment?

My family is in the clothing industry and as a result it was just a matter of time before I came on board to help. I have always had a love for clothes and fashion (like every girl I’m sure!), and felt it was finally time to pursue my goal. I feel that stylish fashion should be affordable and should be in everyone’s grasp. I have always been a bargain hunter, scouring the markets in Asia and designing and having clothes made in India. I realized that there was a lack of stylish, affordable and unique clothing in the Toronto market that would appeal to every age group.

3.Can you virtually walk us through Seraphic? What would we see?

Seraphic carries several recognizable Canadian brands, including Guido & Mary, Foxy Jeans, Kensie, C’est Moi, Alix K, Marco Donateli, Triple 5 Soul, just to name a few. We also carry several brands from the US and from the UK (Lipsy UK). We offer unique clothing that appeals to the majority of age groups (a shopping experience for the entire family). We find it very important to ensure that each piece in the store has a signature style and interesting touch.

4.What is the price point?

Seraphic sells affordable clothing. Our prices range from $30 dollars for T-shirts and leggings to $150 for formal dresses. We wanted to cater to the general public, however still maintain the trendy Queen Street vibe and style.

5.How are the brands picked to be in Seraphic? Is there a variety?

The brands and styles picked for Seraphic are based on how unique the brand is and the price point. Seraphic aims to carry brands that are of good quality, however affordable for the majority of shoppers. We carry several brands in the store and pick items based on what we feel would be appealing to shoppers and would make our store stand out from the rest.

6.Who is your favourite designer at Seraphic?

Unfortunately it would be difficult for me to choose one designer who I prefer. I feel that each designer and label we carry has a different appeal. For example, Lipsy UK makes fantastic price point formal dresses, while C’est Moi offers contemporary clothing for day to day living. In addition, the Collective Concept pieces we carry appeal to both a mature clientele, while still maintaining a trendy look. In addition, on the men’s side, Marco Donateli makes great men’s dress shirts and suits, while our Triple 5 Soul, gives the guys a more
casual look.

photos from www.blogto.com