By: Christopher Mello
A Round of “Applause” for Just Dance 2014
The Unlikely Partnership of Garnier and Ubisoft, for the Launch of Just Dance 2014.
“We’re safe and sound” as long as we’re playing the new Just Dance 2014 video game, with a stylish and easy to use hairstyle, done on the spot by the Garnier Canada team for the launch party of the video game. Ubisoft recently released the new edition to the Just Dance video game family on October 8th, 2013, for Wii, WiiU and Xbox 360 systems. While the launch party of the video game was then commemorated on November 26th, 2013 in partnership with Garnier Canada, having international recording band, Capital Cities playing live at the event, in a two room venue, with over four video game systems with hired dancers so that guests could partake in the new games experience. Host of the night was MTV Canada’s personality Phoebe Dykstra, a fun and bubbly person, well suited for both companies especially Garnier with her killer hairstyle.
Unlike your typical event, which is generally always overwhelmed with industry and media people, the evening felt like a concert. Having a dark club scenario vibe, with a well relaxed environment, meaning you didn’t need to feel like you needed to be prim and proper 24/7, that it was okay to move your body to the music being DJ-ed or even jump in on one of the games, with the dancers. Although behind schedule the event was a success, with the amount of guest who showed up even with the rain, not to mention the amount of hype that was being created on Twitter, Instagram and Facebook. Sit down interviews with Makeup artist and hairstylist Nina Farrauto were well on the way, it was clear that the Garnier team wanted everyone to have a shot at the video game, with or without them by your side.
The new Just Dance 2014 video game is a fun and interactive way of staying active, especially during the cold seasons, vastly approaching. This hip, futuristic 3D game features recording artist like Will.i.am, Justin Beiber, Lady Gaga, Katy Perry, Kesha, Bob Marley, Chris Brown, One Direction, Ricky Martin, Nicki Minaj and many more, with the added bonuses of being able to download music videos for free.