December 3rd 2015
Who said Fashion can’t be Art? And Art can’t be Fashion?
H&M is proud to announce a collaboration with the Musée des Arts Décoratifs located in the Palais du Louvre in
Paris. The new H&M Conscious Exclusive collection, designed with inspiration from the archives of the museum, will be launched on April 7th in connection with the opening of the exhibition Fashion forward – Three centuries of fashion. Parisian art director, style maven and sustainability champion, Julia Restoin Roitfeld, will be the face of the campaign.
H&M’s design team has worked with Musée des Arts Décoratifs to get inspired and create an aesthetically pleasing line. H&M will be the exclusive sponsor of the upcoming exhibition, which will include selected styles from the H&M archives, including one
silhouette from the first H&M designer collaboration with Karl Lagerfeld in 2004 and one silhouette from the new Conscious Exclusive collection. The complete collection, featuring clothing and accessories for women, will be available from
April 7th in around 180 stores worldwide.