By Myriam Bouchenafa, FW Writer

Saturday, April 24, 2010 The Elle Canada Fashion and Beauty Event started with a runway show by Canadian designers Wayne Clark, Lida Baday, David Dixon, VAWK by Sunny Fong, Jessica Biffi, LOVAS Wesley Badanjak and Andrew Majtenyi, followed by a French Connection Seminar.

After cocktail hour, the Toronto Fashion Incubator New Labels® Competition and
Fashion Show Fundraiser evening began, hosted by CBC News Now anchor Anne-Marie Mediwake. The five finalists: House of Groves, Diepo, Birds of North America, Paris Li, and Anastasia Lomonova presented their collections before a very glamorous crowd of 400 guests in the Carlu concert hall. Each of them showed 12 outfits, including three Barbie-inspired little black dresses. “Our partnership with the Toronto Fashion Incubator further solidifies Barbie’s place in fashion,” said Adriana Gut, Barbie brand manager with Mattel Canada. “Her role within the program will celebrate the launch of Barbie Basics, a new line of dolls that invite girls of all ages to customize, personalize, and play based on the timeless fashion classic, the little black dress.”

Saturday, April 24, 2010

Judges included Derick Chetty of the Toronto Star, fashion designer David Dixon, Elle Canada editor
Noreen Flanagan, Mattel Canada’s Adriana Gut, Holt Renfrew’s Jason Morikawa, and fashion stylist Peter Papapetrou. They declared Anastasia Lomonova the winner of this year’s competition. The promising designer took home a prize package valued at over $35,000
including $10,000 cash generously offered by Barbie®