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Jay Strut

Interview and photos by Amiee Wu
eye of the blogger

Blog: http://foryoursatisfashion.com/

1. What originally inspired you to start foryoursatisfashion? What does it mean and when did you start it?

I started my blog September of 2009 and my music started February 21st. What originally inspired me to start satisfashion. This may sound a little bit cheesy, but it was when I saw bryanboy and how he was doing all his stuff and talking about fashion. I always loved fashion. Fashion has always been a big part of my life because of my mom. She would have her label and I would use to watch her do all the good stuff. So basically what inspired me are the motivation of bryanboy and the backup of my mom. I knew the knowledge of fashion but I just didn’t know what to do with it so seeing other bloggers, it motivated me to do the same.

2. What is the role of bloggers in the fashion industry? Do you think it’s going to grow?
Literally, I think its literary outlets for designers.
It’s like how the world turns, you always need that cycle. The past season was at its peak. Fashion bloggers are like free advertising, and designers will go to them and it will connect the content. Now we have had all the fun with that, it’s time to get to business, so fashion bloggers are now going to do the business side.

3. What does a typical day look like for you?
A boring day for me is literally, on the computer all day. Finding any new blogs, new people to connect with, and networking. I sit at the computer from when I wake up to when I go to sleep. To me twitter is the most important thing I have for the blog because my blog posts are connected to twitter.
4. How do you build such a large amount of twitter followers?

Originally, my persona (Jay Strut) right now started February 3rd 2009. It started with music on myspace then it evolved to my blog and twitter, and then my fashion blog came forth. And now that’s what I focus 75% of my time on. I try to follow people that follow me because I like to connect with people.

5. How would you describe your music? Do you plan on releasing an album or signing with a record company any time soon?

I went through a lot last year. Some guy told me to be my manager and he said he said he was going to edit it but I haven’t heard back from him since. I would call my music Kanye West and Lady Gaga’s love child. My music has a lot of inspiration from Lady Gaga. Not only her music but her fashion and liberation. I always look at her vintage performances because those are the best. I try to make my music as energetic as possible. I have my slow-med tempo songs but I love the beat. I want the bass to explode when I’m performing. Two things that really inspired me to get on stage is when I was at a club in Oakville summer 2009 when they started playing my song and at the American Apparel Rummage sale. I felt like I did something right and that made me really happy.

6. Do you want to pursue more music or more fashion?

I have to do both. Music and fashion are so vital to each other. It’s the best of both worlds. I also do a lot of sketches at home and make music in my basement. I want to do both. If I am presented the opportunity, I would have to go with music first because music is so hard to get into, and I always can do blogging on the road. I will try to fit both in as much as possible.

7. Who’s your fashion icon and why?

Kanye West and Lady GaGa are on top of the list, followed by Michael Jackson. Rihanna, and Prince. I would try to be a fusion of all of them.I love Lady GaGa, and how she is so open about her fashion and how Kanye West has a classy and tailored take on urban style. Michael Jackson because of his hair mainly, and the same with Rihanna. Prince, because he is spontaneous and crazy colors. I want to be bold like them in what I wear and also in life too. Before 2009, I was too shy and I have been shy my whole life. Coming to the city, made me grow out of my shell.

8. Who are your favorite designers? And what 2010 S/S collection did you like best?

Orschel Read does a couture line for men, and it’s amazing. I also like Gareth Pugh, Alexander Wang. I recently got into Hugo Boss because ofFashionably Yours. I also love Jeremy Scott, Karl Lagerfield and Chanel, Balmain, and Lady Gaga’s Haus of Gaga. One of my big goals is to get a piece of Balmain and next big goal is to get a cole de chien from Hermes. I love Burberry Prorsum from Spring 2010, David Elfin’s blue tailored suits for men and women, and Alexander Wang.
9. What are your favorite blogs and websites?

Bryanboy, I look for him for motivation and a funny response. I also read Kate loves me, fashiontoast, and a lot of the main stream big ones. In terms of Toronto, I go to Danielle Meder’s finalfashion, Anita’s I want- I got, and online magazines like Fashion Weekly. I also check out my money bags, bagaholic, and Jak and Jill.

10. What are some of your shopping spots in Toronto? What is your key fashion item?

My favorite shopping spots in Toronto is Bloor Street and I’m not afraid to say this but the sales section of Holt Renfrew. They have the smallest sizes and the biggest sizes and the most weirdest things that the Canadian that are unwilling to step out of their box, and won’t buy. I also like Queen Street’s Fashionably Yours (http://fashionablyyours.ca/), because they have amazing stuff at a very affordable price. And also, H&M, Urban Outfitters,
and Forever21. Hermes cuff is my key fashion item that I won’t leave the house with.

11. What are some of your goals and plans for 2010?

To take fashion week Toronto by storm, to start performing in Toronto, and to liberate myself. Turning 19, I can finally be myself 100%. Finally, I’d like to thank those that give me feedback and show support in that even if it’s negative. It’s all motivation for me.