Out with the Old, In with the New With a Little Help from H&M

Out with the Old, In with the New With a Little Help from H&M

Feb 2014

Samantha L.

 hmconsciou

            Closet in need of an overhaul? After spending years at the mall, our wardrobes start to weigh you down. With spring just around the corner, it’s time to get started on your yearly mega-clean and what better place to start then your closet!

            Grab that sweater you haven’t worn in years and those jeans that just don’t fit right anymore and bring them to your local H&M store. H&M has started a clothing collection initiative that’ll make even your least environmentally conscious friends intrigued. Every year, tons of textiles end up in landfills; while 95% could be used again. H&M aims to reduce the amount of discarded textiles by collecting clothing in-store.

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            Customers are encouraged to bring in their unwanted clothes in exchange for a $5 voucher to redeem on their next purchase of $30 or more, which is simply an added perk to this good deed. Clothing collected is sent to the nearest processing plant and hand-sorted to determine their next use: marketed as second-hand goods, converted into new products or reusing the textile fibres. For each kilogram of clothing collected 0.02 EUR will be donated to a local charity. This initiative is worldwide, but Unicef was chosen for Canada’s charity of choice.

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            Take on a new New Year’s resolution and do something for yourself and the environment. Clear out your closet, drop by H&M and replace your unwanted clothes for something new. It’s an endless cycle, but H&M wants to make it a little cleaner!