Men are hard-wired to appreciate excess when it comes to cars. While women tend to lean toward safety, comfort and practicality, men look for a car that has the “cool factor”. It is not about necessity, but rather about desire. Looks, speed, and of course, affordability are the focal points for men when purchasing a new car.
A flashy exterior and luxurious interior are one of the first things men look for in a car. A Corvette’s wide body is ideal. According to Jesse Toprak, vice president of the trends and insights industry for TrueCar, men buy vehicles that are “big and brawny, like a large truck, or a high-priced, high-performance vehicle.” Clearly, mileage ratings, lower on sports cars and trucks, are less important to men than flare.
A high-performance vehicle is fast and contains sophisticated gadgets, which make it all the more enticing. When it comes to speed, the faster the better. A man’s car is one with an over-the-top engine, like the Ferrari Enzo, which can go from zero to sixty in 3.4 seconds. Gadgets that entice include push-button starting, radar cruise control, reclining rear seats, electric massaging seats, power-assist doors and trunk, a self-parking feature, and a dual screen video system.
A car that is affordable is always preferred, and according to a Consumer Reports survey, men are more likely to negotiate a car’s price at the dealership than women. BuyingAdvice.com tells us that this survey showed that 76% of men haggled over price, whereas only 68% of women did.
For men, when it comes to cars, there is nothing more important than speed and style.
Sources: CBS News online & BuyingAdvice.com